Identity & Crest

A Crest Built
to Last.

Portland United FC crest
The Crest

The Roosevelt Elk.

At the heart of our crest stands the Roosevelt elk — the largest elk in North America, native to the forests of the Pacific Northwest. It represents strength, presence, and belonging to this land.

The shield carries our name and our region. The banner below states who we are: United FC. Together, they form a mark built to stand the test of time — classic, bold, and unmistakably Portland.

This is a crest designed to be worn with pride for generations, on jerseys, scarves, and the chests of players who earn the right to represent the Metro.

Our Colors

Three Colors. One Identity.

Portland Navy
#1C2D4F

Depth, trust, and the night sky over the Metro. Our foundation color — steady and serious.

United Red
#A6242B

Passion, energy, and the fight we bring to every match. The blood and heart of the club.

Heritage Cream
#F0E6CC

Classic, timeless, and warm. The tone of tradition that grounds our identity in something lasting.

Our Motto

One Metro.
One Club.
One Goal.

One Metro

The entire Portland region. Every neighborhood, one badge.

One Club

A single, shared identity. No factions, no fragments.

One Goal

Build something that lasts. Compete, develop, endure.